{"id":17497,"date":"2025-12-04T12:03:41","date_gmt":"2025-12-04T11:03:41","guid":{"rendered":"https:\/\/magazine.navigazionelaghi.it\/?p=17497"},"modified":"2025-12-04T12:03:41","modified_gmt":"2025-12-04T11:03:41","slug":"a-bridge-between-art-and-advertising","status":"publish","type":"post","link":"https:\/\/magazine.navigazionelaghi.it\/en\/2025\/12\/a-bridge-between-art-and-advertising\/","title":{"rendered":"A bridge between art and advertising"},"content":{"rendered":"\n<p><\/p>\n\n<p>In the early 20th century, the poster began to spread throughout Italy as a modern form of \u201cvisual advertising\u201d. The posters of the great northern lakes were then enriched with bright colours, idyllic scenes, and decorative typefaces influenced by the Liberty and Art Nouveau styles. The style evolved after World War II from the vibrant, ironic illustrations of the early century, adopting a more modern and symbolic style. Many illustrators of the time were also established artists, and it is no coincidence that some of these posters were true works of art \u2014 capable of telling stories and evoking a sense of nostalgia.<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"751\" height=\"1024\" data-id=\"17478\" src=\"https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/68ecd5a28163d0.08196997Processed.auto_-1-751x1024.jpeg\" alt=\"\" class=\"wp-image-17478\" srcset=\"https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/68ecd5a28163d0.08196997Processed.auto_-1-751x1024.jpeg 751w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/68ecd5a28163d0.08196997Processed.auto_-1-220x300.jpeg 220w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/68ecd5a28163d0.08196997Processed.auto_-1-768x1048.jpeg 768w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/68ecd5a28163d0.08196997Processed.auto_-1-750x1023.jpeg 750w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/68ecd5a28163d0.08196997Processed.auto_-1.jpeg 1024w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"695\" height=\"1024\" data-id=\"17480\" src=\"https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/07779_438_0001-695x1024.jpg\" alt=\"\" class=\"wp-image-17480\" srcset=\"https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/07779_438_0001-695x1024.jpg 695w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/07779_438_0001-204x300.jpg 204w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/07779_438_0001-768x1132.jpg 768w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/07779_438_0001-750x1105.jpg 750w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/07779_438_0001.jpg 1024w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"739\" height=\"1024\" data-id=\"17482\" src=\"https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/321650-739x1024.jpg\" alt=\"\" class=\"wp-image-17482\" srcset=\"https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/321650-739x1024.jpg 739w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/321650-217x300.jpg 217w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/321650-768x1064.jpg 768w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/321650-750x1039.jpg 750w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/321650.jpg 1024w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"715\" height=\"1024\" data-id=\"17484\" src=\"https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/anonimo-lago-di-como-1920.jpg-715x1024.jpg\" alt=\"\" class=\"wp-image-17484\" srcset=\"https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/anonimo-lago-di-como-1920.jpg-715x1024.jpg 715w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/anonimo-lago-di-como-1920.jpg-210x300.jpg 210w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/anonimo-lago-di-como-1920.jpg-768x1100.jpg 768w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/anonimo-lago-di-como-1920.jpg-750x1074.jpg 750w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/anonimo-lago-di-como-1920.jpg.jpg 1024w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"712\" height=\"1024\" data-id=\"17486\" src=\"https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/ha-712x1024.jpeg\" alt=\"\" class=\"wp-image-17486\" srcset=\"https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/ha-712x1024.jpeg 712w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/ha-209x300.jpeg 209w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/ha-768x1104.jpeg 768w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/ha-750x1078.jpeg 750w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/ha.jpeg 1024w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"698\" height=\"1024\" data-id=\"17488\" src=\"https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/ha2-698x1024.jpeg\" alt=\"\" class=\"wp-image-17488\" srcset=\"https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/ha2-698x1024.jpeg 698w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/ha2-204x300.jpeg 204w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/ha2-768x1127.jpeg 768w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/ha2-1047x1536.jpeg 1047w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/ha2-1395x2048.jpeg 1395w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/ha2-750x1101.jpeg 750w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/ha2-1140x1673.jpeg 1140w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/ha2-scaled.jpeg 1744w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"570\" height=\"1024\" data-id=\"17490\" src=\"https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/s-l1600-570x1024.jpg\" alt=\"\" class=\"wp-image-17490\" srcset=\"https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/s-l1600-570x1024.jpg 570w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/s-l1600-167x300.jpg 167w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/s-l1600-768x1379.jpg 768w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/s-l1600-856x1536.jpg 856w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/s-l1600-750x1346.jpg 750w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/s-l1600.jpg 1024w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"742\" height=\"1024\" data-id=\"17492\" src=\"https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/s-l1600-1-742x1024.jpg\" alt=\"\" class=\"wp-image-17492\" srcset=\"https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/s-l1600-1-742x1024.jpg 742w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/s-l1600-1-217x300.jpg 217w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/s-l1600-1-768x1061.jpg 768w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/s-l1600-1-750x1036.jpg 750w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/s-l1600-1.jpg 1024w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"17494\" src=\"https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/s-l1600-3-683x1024.jpg\" alt=\"\" class=\"wp-image-17494\" srcset=\"https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/s-l1600-3-683x1024.jpg 683w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/s-l1600-3-200x300.jpg 200w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/s-l1600-3-768x1151.jpg 768w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/s-l1600-3-750x1124.jpg 750w, https:\/\/magazine.navigazionelaghi.it\/wp-content\/uploads\/2025\/11\/s-l1600-3.jpg 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the early 20th century, the poster began to spread throughout Italy as a modern form of \u201cvisual advertising\u201d. The posters of the great northern lakes were then enriched with bright colours, idyllic scenes, and decorative typefaces influenced by the Liberty and Art Nouveau styles. The style evolved after World War II from the vibrant, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[54],"tags":[],"lago":[59,60,61],"class_list":["post-17497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-snapshot","lago-lake-maggiore","lago-lake-of-como","lago-lake-of-garda"],"acf":[],"_links":{"self":[{"href":"https:\/\/magazine.navigazionelaghi.it\/en\/wp-json\/wp\/v2\/posts\/17497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazine.navigazionelaghi.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazine.navigazionelaghi.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazine.navigazionelaghi.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/magazine.navigazionelaghi.it\/en\/wp-json\/wp\/v2\/comments?post=17497"}],"version-history":[{"count":1,"href":"https:\/\/magazine.navigazionelaghi.it\/en\/wp-json\/wp\/v2\/posts\/17497\/revisions"}],"predecessor-version":[{"id":17498,"href":"https:\/\/magazine.navigazionelaghi.it\/en\/wp-json\/wp\/v2\/posts\/17497\/revisions\/17498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazine.navigazionelaghi.it\/en\/wp-json\/wp\/v2\/media\/17477"}],"wp:attachment":[{"href":"https:\/\/magazine.navigazionelaghi.it\/en\/wp-json\/wp\/v2\/media?parent=17497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazine.navigazionelaghi.it\/en\/wp-json\/wp\/v2\/categories?post=17497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazine.navigazionelaghi.it\/en\/wp-json\/wp\/v2\/tags?post=17497"},{"taxonomy":"lago","embeddable":true,"href":"https:\/\/magazine.navigazionelaghi.it\/en\/wp-json\/wp\/v2\/lago?post=17497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}